8 Tips To Get Free Traffic From Facebook

8 Tips To Get Free Traffic From Facebook

I just got through listening to Chris Farrell’s webinar part 1 on how to get free traffic from Facebook. If you do not know Chris Farrell he is a Brit living in L.A. who has a real talent for methodically explaining internet marketing techniques to beginners.

I have been underusing Facebook mainly with a scatter shot approach without a solid Facebook marketing plan. I decided to listen to the webinar because I really needed to learn some Facebook marketing basics.

Chris explains in a very slow and deliberate manner which is great for beginners. I am more of a give me the meat straight and fast type of guy. So I have summarized the main points of what I learned in his webinar here.

I was really surprised to see Chris’s Google Analytic stats showing that he gets 60% of his traffic from Facebook. His membership site has a healthy 5000 Alexa which means there are only about 5000 other websites on the planet with more traffic. That is serious traffic.

This site is at about 35,000. He is kicking my butt so I will definitely listen to him when it comes to traffic generation.

1. You need a fanpage because all of your activity on Facebook is going to be done from your fanpage not from your main Facebook main account. If you do not know how to make a fanpage :- How to build a Facebook fan page

The fan page, like everything in social media, can be built and done in a matter of minutes. That is, if you are not planning on having anyone look at it, connect to it, or like it. If you are, in fact, trying to give personality to your brand and connect with your customers, your Facebook fan page will take you substantially longer to create and will need to be maintained regularly.

* UPDATE – Before you build your page, you’ll want to know about the new changes to Facebook fan pages that will launch in January of 2010. They will have a direct impact on any company with a fan page.

Here’s how to get started.

A. Facebook appears to have hidden the “create a fan page” link on your home page. (If anyone knows where that is, feel free to let me know). So instead, you can go to an existing fan page, any fan page, and scroll down. On the left hand column at the bottom, it says “create a page for my business”. That’s the one you want.

B. You then have to select what kind of business you are, sign that you are authorized to be representing that business, and then create the page.

C. First things first, you’ll want to get your basic info on there. Click “edit the page” and scroll down to the information section. Click on the pencil and hit “edit”. They don’t give you a whole lot of room to be creative with this basic info. You’ll just enter info such as: website, address, and hours you are open. Nothing exciting.

D. Now you need a profile image. Yes, you can use your logo, but if your logo is a little boring and/or corporate, I’d recommend against it. Instead, I’d choose an image that represents your company, product or service. It’ll make the page a little more user friendly.

E. Add apps. Apps are the best way you can show your company’s personality. I’d start with the extended info app, as this allows you to create categories ie : favorite food, favorite TV shows, interests, travel, etc and then fill out your answers. What’s neat about this is that you can customize your categories to fit your business and your goals. If you are a tech company perhaps you’d use: favorite tech inventions of all time. If you are an apartment complex, maybe you make the category, best local places to eat. It’s up to you, but feel free to get creative and/or funny. People like funny.

There are many many other apps you can use, although depending on the type of business you are, there are some that may not be available. A couple that I really like are: the “You Tube Box” where you can showcase your favorite You Tube videos, the “Favorite Pages” where you can show other Facebook fan pages that you like, and “Networked Blogs“, where you can feed in your latest blog posts into your fan page.

F. Check your publishing settings. Some people may disagree with me on this, but I don’t think you should send an update to all of your fans every time you do anything on Facebook. True, that’s a good way to get your name repeatedly in front of them, but it’s also a good way to annoy them and, possibly, have them un-fan you. Again, look at your goals for the page and choose the updates that you think are most relevant to your fans. Do your fans care if you made an update to your extended info app. Probably not. What about a new event? Yes, maybe.

G. Add photos. I wouldn’t recommend doing a whole bunch of product shots, or building shots, or logos. If you want to have one “about us album” go for it. But since this is Facebook and it’s all about people and interacting, I’d recommend your pictures be people too. Whip out the camera at an event, take pictures of your employees, or pictures with your clients. Best of all, if you are able to have an event that your fans would come to, take pictures of your fans and then tag them. It will give your fan page added value.

H. Once you’ve gotten all this set up, go ahead and hit “publish” (it’ll be at the very top). Keep in mind that for the page to be effective, publishing it doesn’t mean your done. You are going to want to make status updates, upkeep event info, add new images when they become available, start discussion threads, respond to people who comment on your wall, suggest your fan page to your friends, and plenty more. It’s all fun though. I promise.

Let me know if you think I’m missing anything and check back in next week. I’ll be sharing with you some pages that I think are doing it right.

2. You are going to be getting traffic to your fanpage and then directing some of this traffic to your other external sites that you ultimately want to promote.

3. Step number 1 after you set up your fanpage is to put some valuable content on your new fanpage. Chris says your page should make your page “sticky.” This simply means you should make a page that people want to view for awhile. They should find it valuable and informative.

You can find interesting videos, blog posts, forum posts creating by other people and/or your own original content and place it on your fanpage. There is no sense in driving traffic to a page without any interesting content. Of course, all your content should be focused on your niche. You want to post content that will interest your fans. Keep focused.

You do not want a bunch of affiliate links and spam on your page. Delete other people’s posts like this on your page (politely, remember we are all still learning here) and fill your page with interesting content. You want to build a relationship first before starting your pitch fest.

4. The 50/50 rule. Now is when you are going to start your Facebook promotion. You need to spend about 30 minutes each day or more on your Facebook promotion activities. 50% of your time should be spent on adding valuable content to your page. The other 50% should be spent going to other people’s pages and making comments. When you visit other people’s page just make comments, respond and share. Do not post promotional links of any kind. The goal is to get people to interact with you and to click your Facebook link and like your Facebook fanpage. If you start promoting right away this will turn people away from you not towards your page.

You should be doing all your Facebook activities as your fanpage. This way your fanpage link shows up whenever you comment or post and people will click on it and be taken to your fanpage. If you have great content on your page they will be more likely to become your fans as well.

Then when you post content on your own fanpages it will be seen on the news feeds of all your fans.

5. Always encourage interaction. Chris emphasizes this over and over. Do not just post a video. Ask people to comment. Ask people what they think. Ask them to share the content if they like it. Ask them to tell you what is wrong with it. Always ask a question every time you post anything on Facebook. This will increase interactivity and give you a higher “Edge Rank.”

6. Get your posts to the top of your fan’s newsfeeds with higher Edge Rank. Edge Rank is what Facebook uses to judge how important your posts are relative to your fans. Not every post you make will appear on your fans newsfeeds. Facebook picks and chooses. Edge Rank is the formula which determines how high your comments will rank on particular news feeds of your fans. Edge Rank consists of 3 elements.

a. Affinity Score- This score is based on how many times you and your fan have interacted. The more you have interacted the higher Edge Rank you have with that user and the higher your posts will appear on their newsfeed.

b. Weight- People can like comment or share your content. Sharing has the most “weight” with Facebook. Liking has the least “weight.” The more a particular user shares your content the higher priority your content will have on his particular newsfeed.

c. Time Decay- The more recent comments are the most important.

The bottom line is that you want to encourage everyone to interact with your posts. Ask them to share and comment liberally. The more interaction you have the higher your content ranks.

7. Notes. With Facebook you can post html notes with links back to your external websites. Remember we said we will be driving traffic to our fanpage in order to get fans and some of this traffic we will send away from Facebook to our external websites. Notes is a way to send traffic to your website. You can create simple notes with html links that will be posted to your wall. These notes can have links to your external websites. When you post a note of your page most of your fans will see the note on their feed and will have an opportunity to follow the links to your external website.

8. Tagging. This is notes with a kicker. When you create a note on Facebook you have the opportunity to tag the note to any page that you have already liked. This means that not only will this note be seen on your fanpage newsfeed and on the newsfeed of your fans but the note will appear on the newsfeed of those pages which you have tagged and on the newsfeed of the fans of the pages you have tagged.

This means that if I tag 5 other fanpages, each with 1000 fans page my note will appear on not only on my fan’s fanpages but on all 5000 newsfeeds of all the other pages I tagged and their fan’s newsfeeds.

You have to be careful with this one. It is considered uncool by many to tag someone with a note without asking their permission first. Chris actually has tagging partners. They all agree more or less to tag each others posts. Who would have thought of all this!? A tagging cartel?

This should get you started. It certainly has been an eye opener for me. I really underestimated how much traffic I could generate from Facebook.

The best way to approach this form of marketing is to think long term and start building relationships a little bit every day.

I would appreciate it if you would share this on Facebook! Your comments are appreciated here as well.

Thank You:-
Ashok Khetani

2 Minute Approval Tips: Choose Links Wisely

2 Minute Approval Tips: Choose Links Wisely

It takes more than a good article to make the most valuable user experience possible. Other variables also have a strong influence on user experience. Today’s tip is about one specific way you can ensure your articles offer as close to a 100% positive user experience as possible. More specifically, it’s about choosing your links wisely.

Linking readers to additional resources on your own website is a great way to connect them to more of your very own high-value content. Meanwhile, links in articles to unrelated sites will leave readers confused and looking elsewhere for more information.

Relevant Links – Whether you’re putting links in your article or your Resource Box, each one you include in an article submission needs to be related to the topic of that article. Each link should add value to the information that you provide in the article. If it doesn’t add any value and it’s not relevant to the readers, you should consider looking for a new link. For example:

A fitness article should link to a fitness-related website, not a site selling premier cruise destinations or auto repair.

An article about dog training should link to a website related to pets, not a site about swimming.

An article about how to fix a dishwasher should link to a website about home appliances, not a site selling a speed-reading manual or a site about self-defense.

Determining Relevancy – Think of relevancy in terms of an imaginary bubble that encapsulates a niche or topic. Anything that closely matches the content in the body of an article fits inside the bubble. Unrelated things fall outside of the bubble. Only link to things inside the niche bubble.

User Experience – The link in the Resource Box is the first thing an interested reader will see once they finish reading an article and they’re looking to discover more about you and your expertise. When they click on a link that’s not relevant to the article, they will quickly get turned off and click away from the link.

To good use by writing your next set of high-quality, original articles for more traffic back to your website or blog.

Post Comments Using Twitter and Facebook.

Post Comments Using Twitter and Facebook.

Starting today, visitors to your blog can use their Facebook or Twitter account to leave comments. This saves everyone a few steps and gives visitors control over which identity they use. It's a win for everyone.

As an important touch, we let you stay logged in to multiple services. This means you can stay logged in to Facebook for convenience, but still leave a comment through Twitter or your WordPress.com account. Just click whichever identity you'd like to use, and the selected one will be associated with your comment when it is published. You're in control of your identity, as you should be.

Depending on your theme, you may notice the comment area looks different than before to make room for these new features. We also intelligently choose to use a light or dark visual style for the comment box, depending on the theme you are currently using.

And since you know your readers well, you can now change the text above the comment box to be whatever you like. We recommend using the default we are applying to new blogs, "What are you thinking?", as questions often encourage more comments, but you can change it to whatever you like by going to your dashboard, then Settings → Discussion.

We know you like comments and this will help you get even more. Stay tuned for better Twitter and Facebook integration features, coming soon.

Driving Traffic in Your Direction With Effective Titles

Driving Traffic in Your Direction With Effective Titles.

If a web surfer likes what they see in a title, they may be interested in the rest of the article. However, if it doesn’t draw them in, they’ll surf away from your article.

The title is really just a small snapshot to give readers an idea of the full value of the article. But in most cases, it’s your one chance to get the attention of those potential readers and make an impression, and you’d be ill-advised to waste that opportunity.

Getting hundreds or even thousands of potential readers to read your articles and then be converted into potential customers via the links in your Resource Box takes time and effort. One way for you to facilitate that process is to write effective, keyword-rich titles. In this video, I’ll share 5 tips for creating those effective, keyword-rich titles to maximize your traffic results.

5 Tips to Create Article Titles that Maximize Your Traffic Results

Find Benefit-Oriented Keywords for Your Readers – Making the title benefit-oriented gives potential readers a positive reason to read on. Your title should make your article stand out and be unique among other similar articles or search results.

Use 3rd Party Services for Keyword Research – Look for services like:

Google Insight
Google Suggest
Wordtracker.com
Yahoo! Clues
Good Keywords
Keyword Discovery

These services offer searchable databases that enable you to find out how popular certain keywords are and get suggestions for related keywords based on high search volume. Then, take those words and create keyword-rich titles for your articles.

Use the Long Tail to Position Your Titles – At the head of the keyword distribution curve, you will find the most popular keywords used in searches. Toward the tail end, you will find the more specific keywords that are used less in searches. If you only use the keywords toward the head, you may find your articles lost in the abyss of the Internet.


On the other hand, if you exclusively use keywords near the tail, you may find there isn’t enough traffic to be beneficial. The trick is finding the right balance and using keywords that span across the entire long tail distribution curve.
Avoid Using Any Special Characters – For best search results, stay away from special characters. If you include them, you may confuse the search engines. And confusion will only limit the possibility for loads of traffic to your articles.


Now, some special characters are allowed, but as HTML has evolved over time, the list of restricted special characters has grown, so please reference the Editorial Guidelines for up-to-date information on what types of characters are allowed and which ones aren’t. But, to effectively craft your titles, it’s a good idea to avoid them all together.
Try the Title Suggestions Tool – You can also let us do the “work” of writing titles for you by using the Title Suggestions Tool. To give it a try, log into to your Member Interface. Under the Author Tools dropdown, select the Title Suggestions option.


This resource offers keyword-rich titles from your niche for free. Our dedicated Article Title Writing Team uses the most popular keyword search term data to hand-craft original titles just for you.

Now, devote some time in the next week to find keywords best suited for your next set of article titles. Make sure you use a combination of the Title Suggestions tool on EzineArticles.com and 3rd party services to find benefit-oriented keywords for your readers. Traffic doesn’t always have to be stressful and if you follow these tips, you’ll be on the highway to success in no time.

Fine Seo Solution

The proper term to become any site on to the sky, the process is known as SEO, or Search Engine Optimization. SEO is a combination of two major components. First, we must learn how to tweak our web pages so that the search bots find our content to be search engine friendly. Once we have set up a search friendly site, the next component is to build back links.

What’s new in SEO for 2009!

We build websites for two purposes: humans and search engines. Often marketers are only focused on the human (after all, they are the buyers). But, it’s important to implement best practices that address the search engine. We have to balance the art of addressing both humans and search engines.

The basic SEO fundamentals are still important including: strong title tags representing the theme of the page, efficient code, well laid out architecture with human readable URLs, great content, link popularity (internal and external) and of course well written meta data including alt tags and title attributes.

There are in SEO 2 types links that are added into the site. Inbound links have always been important to Google. But, outbound links are also important. Google scores our website when they crawl our site. One factor that they look is the extent to which link to external website to relevant content. We are penalized by not linking to relevant content that gives our visitor a good experience.

When Google sees many links outgoing from images or bullets they can be perceived as paid links resulting in a scoring penalty. Google wants to see editorial links anchored from a series of two or three words embedded (editorially) in a sentence. Google is programmed to flag and penalize single word links and images.

The complexity of Google’s algorithm is growing and evolving. We believe many new variables will roll out throughout 2009. Stay on this…………..

Top Ranking in SEO

1) Choosing Target Keyword Phrase

Many new Internet Marketers make the mistake of choosing the wrong keywords to target. So what makes a keyword inappropriate?

• Ideal keyword phrase should be around three to four keywords.
• Use a keyword research tool to make sure that the keyword will bring the traffic.
• Choose keywords with a fair amount of competition.

2) Setting Up a Search Engine Friendly Website

Most content management systems are SEO friendly, and the best part is, most of them are free. The popular ones include Wordpress, Joomla, Drupal, and DotNetNuke. Our web pages will be search friendly when they are hosted on these systems. But if we really want to learn the basics, make sure that we implement the following:

If we are tweaking our site manually, there are two important things that we must implement. First, always make sure that our target keyword phrases are included in the title tags. Use them in META keyword and description tags as well. Next, use a search engine friendly file name such as "our-keyword-phrase.html". We can easily rename our html files using any text editor such as (Notepad, Wordpad, Dreamweaver etc.).

Manual tweaks can be implemented easily if we have a small site. But if we are thinking of growing the website into a huge site, we should consider using a content management system (CMS). If we are using a CMS, be careful not to overload the site by installing too many unnecessary plug-ins. Remember that our primary goal is to make it easy for the search bots to find our web pages, and to determine the overall theme of the content.

3) Link Building with Articles

There are many ways to build back links on to the site. We can post entries on blogs, submit links to Web 2.0 properties, submit URLs to a bunch of web directories, or write and distribute press releases and/or articles. We can use a combination of these methods if we have the time and resources, or we can keep our focus on just one - such as article marketing.

Article marketing is one of the easiest methods to get well established websites to link. These are authority sites that have been around for years, and we can get thousands of one way back links from these sites. One way back links means links that point to our sites, but that don't require a reciprocal link back.

Fine Seo Solution

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